Instead of the birds chirping, lawnmower humming, or the coffee maker brewing, this June morning very well may have been filled with a chorus of "rabbits." Huh?
Dating back to the 15th (or even as early as 13th) century, the tradition is as follows: on the first of every month, an utterance of "rabbit, rabbit" or "white rabbit" will ensure good luck and fortune for the coming month. As long as the words are the first to leave your mouth that morning, you're promised a bright month.
True to the nature of superstitious traditions, no one knows exactly where or why "rabbit, rabbit" came to be. For thousands of years, rabbits have represented good luck (you may be familiar with the rabbit's foot token), so the tradition likely draws from such connotations of fortune. The earliest formal record of "rabbit, rabbit" was in one 1909 journal, that reported:
My two daughters are in the habit of saying "Rabbits!" on the first day of each month. The word must be spoken aloud, and be the first word said in the month. It brings luck for that month. Other children, I find, use the same formula.
So, with any luck, you've started your day with a "rabbit" or two for a bit of good luck. Or, if you missed it this month, there's always the next. To learn more about the luck of the rabbit, check out this article.