Ivan Pavlov, Marketing, and Classical Conditioning

Using dogs as his research subjects, which psychological concept did Ivan Pavlov explore?

  • A. conditioning
  • B. hierarchy of needs
  • C. functional impulsivity
  • D. psychological stress

61% of players knew the correct answer: A., conditioning

Classical conditioning was first studied in detail by Ivan Pavlov, a Russian physiologist who studied digestion. In the late 1800s, Pavlov observed that the dogs in his experiments drooled when they were being served meat. Pavlov went on to receive the 1904 Nobel Prize, in Physiology and Medicine.


Listen and learn more about today's topic with Murray and Tamika.

Question of the Day: Ivan Pavlov, Marketing, and Classical Conditioning
How do today's marketing techniques relate to Pavlov's famous experiments involving bells and drooling dogs? In this Flashcast, Murray and Tamika make the connection between the two as they explore the psychological concept of classical conditioning.

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