Ivan Pavlov, Marketing, and Classical Conditioning

Using dogs as his research subjects, which psychological concept did Ivan Pavlov explore?

  • A. conditioning
  • B. hierarchy of needs
  • C. functional impulsivity
  • D. psychological stress

61% of players knew the correct answer: A., conditioning

Classical conditioning was first studied in detail by Ivan Pavlov, a Russian physiologist who studied digestion. In the late 1800s, Pavlov observed that the dogs in his experiments drooled when they were being served meat. Pavlov went on to receive the 1904 Nobel Prize, in Physiology and Medicine.

Listen and learn more about today's topic with Murray and Tamika.

Question of the Day: Ivan Pavlov, Marketing, and Classical Conditioning
How do today's marketing techniques relate to Pavlov's famous experiments involving bells and drooling dogs? In this Flashcast, Murray and Tamika make the connection between the two as they explore the psychological concept of classical conditioning.

To answer today's question, just ask your smart speaker: "What's the question of the day?"

Question of the Day Mobile App


Learn something new everyday. Get the Question of the Day delivered to your inbox each day!

You've successfully subscribed to Question of the Day
Great! Next, complete checkout for full access to Question of the Day
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.